Canva Outreach Templates for Neighborhood Councils

If you're a Neighborhood Council board member, your Council's Canva account is rolling out today! Canva is an online graphic design tool, and your account includes access to templates for popular Neighborhood Council outreach materials to increase awareness of your Council and promote your upcoming elections. Templates include light pole banners, lawn signs, bus shelter and [...]

By | 2018-10-12T12:26:05+00:00 October 12th, 2018|Blog, Election Chairs, Neighborhood Council Elections, Outreach, Outreach Chairs, Outreach Tip Of The Week|Comments Off on Canva Outreach Templates for Neighborhood Councils

#Sreetips – Tips for Social Media Success From Sree Sreenivasan’s Social Media Workshop at LA City Hall

On February 21, EmpowerLA Director of Outreach Tom Soong and FUSE Fellow Aparna Mukherjee hosted an excellent and eye-opening workshop at LA City Hall with social media guru Sree Sreenivasan for staff from EmpowerLA and other City departments. Sree has served as Chief Digital Officer for the City of New York, the Metropolitan Museum, and [...]

By | 2018-02-23T15:37:22+00:00 February 23rd, 2018|Blog, Outreach, Outreach Tip Of The Week|Comments Off on #Sreetips – Tips for Social Media Success From Sree Sreenivasan’s Social Media Workshop at LA City Hall

SEO Basics Part 5 – Photo Naming + ADA Compliance

Good photo titles can greatly improve your Neighborhood Council’s online presence and at the same time, make your outreach more ADA accessible. Learn how to create effective, attention-getting image titles, and where to apply them. This is Part 5 in a series on how SEO (search engine optimization) can increase your Council’s online presence and [...]

By | 2017-12-15T13:17:27+00:00 December 15th, 2017|Blog, How-To, Outreach, Outreach Chairs, Outreach Tip Of The Week, SEO Basics, Tech Talk, Tool Box|Comments Off on SEO Basics Part 5 – Photo Naming + ADA Compliance

SEO Basics Pt 4 – Making A Good First Impression on Google

When someone searches for your Neighborhood Council online, your meta description is the first thing they see. Meta descriptions are the short website summaries Google and other search engines display, so it’s important that yours clearly describes who your Council is and what you do. Here’s how to find yours, and how to write a [...]

By | 2017-12-08T11:51:28+00:00 December 8th, 2017|Blog, Outreach, Outreach Tip Of The Week, SEO Basics, Tech Talk, Tool Box|Comments Off on SEO Basics Pt 4 – Making A Good First Impression on Google

Outreach Tip: SEO Basics Part 3 – Dos & Don’ts of Writing With Keywords

Courtesy and relevance are vital to creating content that search engines favor. This week’s SEO how-to focuses on using keywords effectively to ensure that your webpages, blogs, and social media posts are connecting with stakeholders looking for what your Neighborhood Council has to offer. If you haven’t read the first two articles in our series [...]

By | 2017-12-01T13:57:57+00:00 December 1st, 2017|Blog, How-To, Outreach, Outreach Tip Of The Week, SEO Basics, Tech Talk|Comments Off on Outreach Tip: SEO Basics Part 3 – Dos & Don’ts of Writing With Keywords

Outreach Tip: SEO Basics for Neighborhood Councils Part 2

This is the second article in an ongoing Outreach Tip series on SEO and Neighborhood Councils. Successful search engine optimization is driven by keywords and phrases that are correctly chosen and applied. This week, we talk about how to choose the right keywords to help your stakeholders find you online. If you haven’t yet read [...]

By | 2017-10-25T15:53:35+00:00 October 25th, 2017|Blog, Emergency Preparedness, How-To, Outreach, Outreach Chairs, Outreach Tip Of The Week, Tech Talk, Tool Box|Comments Off on Outreach Tip: SEO Basics for Neighborhood Councils Part 2

Outreach Tip: SEO Basics for Neighborhood Councils (Part 1)

SEO, or search engine optimization, is the art of being findable online. While SEO is an entire industry and field of expertise, there are a few simple things you can do to make your Neighborhood Council easier to find by those who are looking online for your Council or for the kind of community services [...]

By | 2017-10-19T13:09:28+00:00 October 19th, 2017|Blog, How-To, Outreach, Outreach Tip Of The Week, Tech Talk, Tool Box|Comments Off on Outreach Tip: SEO Basics for Neighborhood Councils (Part 1)

Outreach Tip: Enhance Your Digital Outreach With City-Approved Web Services Vendors

Increase the effectiveness of your digital outreach by partnering with a web services provider from EmpowerLA’s list of approved vendors. Learn how to get expert help with your website, newsletters, and social media, and how to get the most out of working with a web services vendor.   How to get the most out of [...]

By | 2017-10-11T15:46:47+00:00 October 11th, 2017|Blog, Outreach, Outreach Tip Of The Week|Comments Off on Outreach Tip: Enhance Your Digital Outreach With City-Approved Web Services Vendors

Outreach Tip: The Etiquette of Newsjacking

Newsjacking, or reposting breaking news, can be a great way to provide valuable, timely information to stakeholders, when done correctly. Done incorrectly, though, newsjacking can look lazy or even be outright plagiarism. Learn how to newsjack effectively, and ethically. Newsjacking is different from a simple repost, such as hitting the Share button on Facebook, or [...]

By | 2017-10-06T14:28:59+00:00 October 4th, 2017|Blog, How-To, Outreach, Outreach Tip Of The Week|Comments Off on Outreach Tip: The Etiquette of Newsjacking