SEO Basics Pt 4 – Making A Good First Impression on Google

When someone searches for your Neighborhood Council online, your meta description is the first thing they see. Meta descriptions are the short website summaries Google and other search engines display, so it’s important that yours clearly describes who your Council is and what you do. Here’s how to find yours, and how to write a [...]

Outreach Tip: SEO Basics Part 3 – Dos & Don’ts of Writing With Keywords

Courtesy and relevance are vital to creating content that search engines favor. This week’s SEO how-to focuses on using keywords effectively to ensure that your webpages, blogs, and social media posts are connecting with stakeholders looking for what your Neighborhood Council has to offer. If you haven’t read the first two articles in our series [...]

Outreach Tip: SEO Basics for Neighborhood Councils Part 2

This is the second article in an ongoing Outreach Tip series on SEO and Neighborhood Councils. Successful search engine optimization is driven by keywords and phrases that are correctly chosen and applied. This week, we talk about how to choose the right keywords to help your stakeholders find you online. If you haven’t yet read [...]

By | October 25th, 2017|Blog, Emergency Preparedness, How-To, Outreach, Outreach Chairs, Outreach Tip Of The Week, Tech Talk, Tool Box|Comments Off on Outreach Tip: SEO Basics for Neighborhood Councils Part 2

Outreach Tip: SEO Basics for Neighborhood Councils (Part 1)

SEO, or search engine optimization, is the art of being findable online. While SEO is an entire industry and field of expertise, there are a few simple things you can do to make your Neighborhood Council easier to find by those who are looking online for your Council or for the kind of community services [...]

By | October 19th, 2017|Blog, How-To, Outreach, Outreach Tip Of The Week, Tech Talk, Tool Box|Comments Off on Outreach Tip: SEO Basics for Neighborhood Councils (Part 1)

Outreach Tip: Enhance Your Digital Outreach With City-Approved Web Services Vendors

Increase the effectiveness of your digital outreach by partnering with a web services provider from EmpowerLA’s list of approved vendors. Learn how to get expert help with your website, newsletters, and social media, and how to get the most out of working with a web services vendor.   How to get the most out of [...]

By | October 11th, 2017|Blog, Outreach, Outreach Tip Of The Week|Comments Off on Outreach Tip: Enhance Your Digital Outreach With City-Approved Web Services Vendors

Outreach Tip: The Etiquette of Newsjacking

Newsjacking, or reposting breaking news, can be a great way to provide valuable, timely information to stakeholders, when done correctly. Done incorrectly, though, newsjacking can look lazy or even be outright plagiarism. Learn how to newsjack effectively, and ethically. Newsjacking is different from a simple repost, such as hitting the Share button on Facebook, or [...]

By | October 4th, 2017|Blog, How-To, Outreach, Outreach Tip Of The Week|Comments Off on Outreach Tip: The Etiquette of Newsjacking

OUTREACH + PUBLIC SAFETY: MAKE A BRANDED EMERGENCY KIT

Outreach and Public Safety Committees can partner up to create disaster preparedness kits branded with your Neighborhood Council’s logo or name. Read on for tips and ideas on how to plan your kits, and what to put in them. Project Planning To kick off your project, it’s helpful to have at least one joint meeting [...]

By | September 27th, 2017|Blog, Emergency Preparedness, Outreach, Outreach Tip Of The Week|Comments Off on OUTREACH + PUBLIC SAFETY: MAKE A BRANDED EMERGENCY KIT

Do A Door-To-Door Halloween Outreach Campaign For Your NC

Halloween is coming  - what better time for a door-to-door outreach campaign for your Neighborhood Council than a night when people are home waiting for their doorbell to ring? You’ll have fun, and seeing your board in costume will make meeting you fun and memorable for your stakeholders, too. You can split into teams to [...]

By | September 20th, 2017|Blog, Emergency Preparedness, How-To, Outreach, Outreach Tip Of The Week, Tool Box|Comments Off on Do A Door-To-Door Halloween Outreach Campaign For Your NC

Outreach Tip of the Week: Feature Your Council In A City Hall Art Exhibit This September

Neighborhood Councils are a focal point at LA City Hall for the entire month of September, when EmpowerLA takes over the bridge art gallery that connects the third floor of City Hall to City Hall East. Stories and images from Neighborhood Councils Citywide will be incorporated into the design of the exhibit. The gallery will [...]

By | June 1st, 2017|Blog, Congress of Neighborhoods, Outreach, Outreach Chairs, Outreach Tip Of The Week|Comments Off on Outreach Tip of the Week: Feature Your Council In A City Hall Art Exhibit This September

Outreach Tip of the Week #5: Last Call For Neighborhood Guides

Get free artwork for a Neighborhood Guide customized for your council. The Guide gives your meeting and contact info, and a list of local services. Text is in both Spanish and English. To place your order, just fill out the form linked below, then follow the directions there to submit a high-res photo and logo: [...]

By | May 24th, 2017|Blog, Outreach, Outreach Tip Of The Week|Comments Off on Outreach Tip of the Week #5: Last Call For Neighborhood Guides