Outreach Tip: SEO Basics for Neighborhood Councils (Part 1)

SEO, or search engine optimization, is the art of being findable online. While SEO is an entire industry and field of expertise, there are a few simple things you can do to make your Neighborhood Council easier to find by those who are looking online for your Council or for the kind of community services [...]

By | 2017-10-19T13:09:28+00:00 October 19th, 2017|Blog, How-To, Outreach, Outreach Tip Of The Week, Tech Talk, Tool Box|Comments Off on Outreach Tip: SEO Basics for Neighborhood Councils (Part 1)

Outreach Tip: Enhance Your Digital Outreach With City-Approved Web Services Vendors

Increase the effectiveness of your digital outreach by partnering with a web services provider from EmpowerLA’s list of approved vendors. Learn how to get expert help with your website, newsletters, and social media, and how to get the most out of working with a web services vendor.   How to get the most out of [...]

By | 2017-10-11T15:46:47+00:00 October 11th, 2017|Blog, Outreach, Outreach Tip Of The Week|Comments Off on Outreach Tip: Enhance Your Digital Outreach With City-Approved Web Services Vendors

Outreach Tip: The Etiquette of Newsjacking

Newsjacking, or reposting breaking news, can be a great way to provide valuable, timely information to stakeholders, when done correctly. Done incorrectly, though, newsjacking can look lazy or even be outright plagiarism. Learn how to newsjack effectively, and ethically. Newsjacking is different from a simple repost, such as hitting the Share button on Facebook, or [...]

By | 2017-10-06T14:28:59+00:00 October 4th, 2017|Blog, How-To, Outreach, Outreach Tip Of The Week|Comments Off on Outreach Tip: The Etiquette of Newsjacking

OUTREACH + PUBLIC SAFETY: MAKE A BRANDED EMERGENCY KIT

Outreach and Public Safety Committees can partner up to create disaster preparedness kits branded with your Neighborhood Council’s logo or name. Read on for tips and ideas on how to plan your kits, and what to put in them. Project Planning To kick off your project, it’s helpful to have at least one joint meeting [...]

By | 2017-09-29T10:48:17+00:00 September 27th, 2017|Blog, Emergency Preparedness, Outreach, Outreach Tip Of The Week|Comments Off on OUTREACH + PUBLIC SAFETY: MAKE A BRANDED EMERGENCY KIT

Do A Door-To-Door Halloween Outreach Campaign For Your NC

Halloween is coming  - what better time for a door-to-door outreach campaign for your Neighborhood Council than a night when people are home waiting for their doorbell to ring? You’ll have fun, and seeing your board in costume will make meeting you fun and memorable for your stakeholders, too. You can split into teams to [...]

By | 2017-09-20T16:35:08+00:00 September 20th, 2017|Blog, Emergency Preparedness, How-To, Outreach, Outreach Tip Of The Week, Tool Box|Comments Off on Do A Door-To-Door Halloween Outreach Campaign For Your NC

How to Use #Hashtags in Neighborhood Council Outreach

#Hashtags are a social media indexing tool that help people interested in what you have to share find your posts. Read on to learn what hashtags work best for Neighborhood Council outreach, and how to use them on social media without being annoying or sounding unnatural.   How hashtags work Hashtags batch online conversations so [...]

By | 2017-09-13T16:56:35+00:00 September 13th, 2017|Blog, Outreach|Comments Off on How to Use #Hashtags in Neighborhood Council Outreach

OUTREACH TIP: HOW TO SHARE YOUR NEWS IN OUR NEWSLETTER

Each week, the EmpowerLA newsletter goes out to over 15,000 subscribers, including board and committee members of all 97 Neighborhood Councils. If your Neighborhood Council has a story for our newsletter, here’s how to share it. Newsletter items should be of interest to other Neighborhood Councils in your area, or across the City. For example, [...]

By | 2017-08-16T14:14:29+00:00 August 16th, 2017|Blog, Outreach|Comments Off on OUTREACH TIP: HOW TO SHARE YOUR NEWS IN OUR NEWSLETTER

Outreach Tip: Shorten Long Links For Print & Social Media

Long links eat up valuable space in newsletters, flyers, and social media posts. Here’s how to quickly create custom short URLs that are easy for your audience to remember, and which will allow you to track engagement with your posts. There are several good URL shortening apps, such as Tiny.cc, Goo.gl or Bit.ly, which will [...]

By | 2017-08-09T16:01:33+00:00 August 9th, 2017|Blog, Outreach|Comments Off on Outreach Tip: Shorten Long Links For Print & Social Media

Outreach Tip: Making Swag For Your Council

Make your presence felt with branded swag like t-shirts or water bottles with your Neighborhood Council name or logo. There’s still time to make these before NC Congress September 9th! See tips on swag your board and stakeholders will love and use. What To Get When attending the Congress of Neighborhoods or other events, having [...]

By | 2017-08-04T15:40:56+00:00 August 2nd, 2017|Blog, Outreach|Comments Off on Outreach Tip: Making Swag For Your Council

OUTREACH TIP: SEND US YOUR OUTREACH QUESTIONS + LEARN HOW TO GET STAKEHOLDER FEEDBACK

Successful outreach is about listening, and not just about spreading the word. Click through to learn how to submit your outreach questions for future Outreach Tip articles, and learn some simple, no-cost ways to gather feedback from your stakeholders. The Outreach Tip of the Week is an ongoing series about how to use branding, marketing, [...]

By | 2017-07-26T17:47:44+00:00 July 26th, 2017|Blog, Outreach|Comments Off on OUTREACH TIP: SEND US YOUR OUTREACH QUESTIONS + LEARN HOW TO GET STAKEHOLDER FEEDBACK