Newsjacking, or reposting breaking news, can be a great way to provide valuable, timely information to stakeholders, when done correctly. Done incorrectly, though, newsjacking can look lazy or even be outright plagiarism. Learn how to newsjack effectively, and ethically. Newsjacking is different from a simple repost, such as hitting the Share button on Facebook, or [...]
Outreach and Public Safety Committees can partner up to create disaster preparedness kits branded with your Neighborhood Council’s logo or name. Read on for tips and ideas on how to plan your kits, and what to put in them. Project Planning To kick off your project, it’s helpful to have at least one joint meeting [...]
Halloween is coming - what better time for a door-to-door outreach campaign for your Neighborhood Council than a night when people are home waiting for their doorbell to ring? You’ll have fun, and seeing your board in costume will make meeting you fun and memorable for your stakeholders, too. You can split into teams to [...]
#Hashtags are a social media indexing tool that help people interested in what you have to share find your posts. Read on to learn what hashtags work best for Neighborhood Council outreach, and how to use them on social media without being annoying or sounding unnatural. How hashtags work Hashtags batch online conversations so [...]
Each week, the EmpowerLA newsletter goes out to over 15,000 subscribers, including board and committee members of all 97 Neighborhood Councils. If your Neighborhood Council has a story for our newsletter, here’s how to share it. Newsletter items should be of interest to other Neighborhood Councils in your area, or across the City. For example, [...]
Long links eat up valuable space in newsletters, flyers, and social media posts. Here’s how to quickly create custom short URLs that are easy for your audience to remember, and which will allow you to track engagement with your posts. There are several good URL shortening apps, such as Tiny.cc, Goo.gl or Bit.ly, which will [...]
Make your presence felt with branded swag like t-shirts or water bottles with your Neighborhood Council name or logo. There’s still time to make these before NC Congress September 9th! See tips on swag your board and stakeholders will love and use. What To Get When attending the Congress of Neighborhoods or other events, having [...]
Successful outreach is about listening, and not just about spreading the word. Click through to learn how to submit your outreach questions for future Outreach Tip articles, and learn some simple, no-cost ways to gather feedback from your stakeholders. The Outreach Tip of the Week is an ongoing series about how to use branding, marketing, [...]
Learn how to make a press kit that introduces your Council to the media and the public. Here are tips on what to include and how to lay it out. Great press kits are concise but complete, with content and formatting that tells your story in just a few pages. ABOUT YOUR NEIGHBORHOOD COUNCIL You [...]
Creative Commons (CC) licenses allow photos, videos, and other creative products to be used free of charge. Items with these licenses are commonly seen on outlets like YouTube, Wikipedia, Wikimedia and Flickr. While all Creative Commons items may be used without paying fees, nearly all of them require attribution. Not giving credit - or not [...]
