How to Use #Hashtags in Neighborhood Council Outreach

#Hashtags are a social media indexing tool that help people interested in what you have to share find your posts. Read on to learn what hashtags work best for Neighborhood Council outreach, and how to use them on social media without being annoying or sounding unnatural.   How hashtags work Hashtags batch online conversations so [...]

By | 2017-09-13T16:56:35+00:00 September 13th, 2017|Blog, Outreach|Comments Off on How to Use #Hashtags in Neighborhood Council Outreach

OUTREACH TIP: HOW TO SHARE YOUR NEWS IN OUR NEWSLETTER

Each week, the EmpowerLA newsletter goes out to over 15,000 subscribers, including board and committee members of all 97 Neighborhood Councils. If your Neighborhood Council has a story for our newsletter, here’s how to share it. Newsletter items should be of interest to other Neighborhood Councils in your area, or across the City. For example, [...]

By | 2017-08-16T14:14:29+00:00 August 16th, 2017|Blog, Outreach|Comments Off on OUTREACH TIP: HOW TO SHARE YOUR NEWS IN OUR NEWSLETTER

Outreach Tip: Shorten Long Links For Print & Social Media

Long links eat up valuable space in newsletters, flyers, and social media posts. Here’s how to quickly create custom short URLs that are easy for your audience to remember, and which will allow you to track engagement with your posts. There are several good URL shortening apps, such as Tiny.cc, Goo.gl or Bit.ly, which will [...]

By | 2017-08-09T16:01:33+00:00 August 9th, 2017|Blog, Outreach|Comments Off on Outreach Tip: Shorten Long Links For Print & Social Media

Outreach Tip: Making Swag For Your Council

Make your presence felt with branded swag like t-shirts or water bottles with your Neighborhood Council name or logo. There’s still time to make these before NC Congress September 9th! See tips on swag your board and stakeholders will love and use. What To Get When attending the Congress of Neighborhoods or other events, having [...]

By | 2017-08-04T15:40:56+00:00 August 2nd, 2017|Blog, Outreach|Comments Off on Outreach Tip: Making Swag For Your Council

OUTREACH TIP: SEND US YOUR OUTREACH QUESTIONS + LEARN HOW TO GET STAKEHOLDER FEEDBACK

Successful outreach is about listening, and not just about spreading the word. Click through to learn how to submit your outreach questions for future Outreach Tip articles, and learn some simple, no-cost ways to gather feedback from your stakeholders. The Outreach Tip of the Week is an ongoing series about how to use branding, marketing, [...]

By | 2017-07-26T17:47:44+00:00 July 26th, 2017|Blog, Outreach|Comments Off on OUTREACH TIP: SEND US YOUR OUTREACH QUESTIONS + LEARN HOW TO GET STAKEHOLDER FEEDBACK

OUTREACH TIP: HOW TO MAKE A PRESS KIT

Learn how to make a press kit that introduces your Council to the media and the public. Here are tips on what to include and how to lay it out. Great press kits are concise but complete, with content and formatting that tells your story in just a few pages. ABOUT YOUR NEIGHBORHOOD COUNCIL You [...]

By | 2017-07-19T16:21:47+00:00 July 19th, 2017|Blog, Outreach|Comments Off on OUTREACH TIP: HOW TO MAKE A PRESS KIT

OUTREACH TIP: HOW TO AVOID COPYRIGHT VIOLATIONS WHEN USING CREATIVE COMMONS IMAGES & VIDEOS

Creative Commons (CC) licenses allow photos, videos, and other creative products to be used free of charge. Items with these licenses are commonly seen on outlets like YouTube, Wikipedia, Wikimedia and Flickr. While all Creative Commons items may be used without paying fees, nearly all of them require attribution. Not giving credit - or not [...]

By | 2017-07-12T17:37:48+00:00 July 12th, 2017|Blog, Outreach|Comments Off on OUTREACH TIP: HOW TO AVOID COPYRIGHT VIOLATIONS WHEN USING CREATIVE COMMONS IMAGES & VIDEOS

OUTREACH TIP: COPYRIGHT ISSUES & PHOTO USAGE

Copyright infringement can be a serious matter for government entities like Neighborhood Councils. This article is Part 2 in a series on how to avoid these issues when finding photos for your Council’s outreach materials. Professional photos make your website, social media and flyers look more polished, which in turn makes your Council look more [...]

By | 2017-07-05T17:02:12+00:00 July 5th, 2017|Blog, Outreach|Comments Off on OUTREACH TIP: COPYRIGHT ISSUES & PHOTO USAGE

OUTREACH TIP OF THE WEEK: GET GORGEOUS FREE IMAGES FROM THE LIBRARY OF CONGRESS FLICKR PAGE

Next time your Council needs photos for a project or post, check out the nearly 30,000 images which the Library of Congress has released via their Flickr page. The collection is added to constantly, and contains some iconic images like Dorothea Lange’s “Migrant Mother” (above). There are also some great images of Los Angeles, such [...]

By | 2017-06-14T19:45:46+00:00 June 14th, 2017|Blog, Outreach, uncategorised|Comments Off on OUTREACH TIP OF THE WEEK: GET GORGEOUS FREE IMAGES FROM THE LIBRARY OF CONGRESS FLICKR PAGE

Outreach Tip: Creating A Local Physical Presence

When done correctly, outreach techniques that create a local physical presence, such as posting printed promo material or having a team at a community event, are among the most effective ways to connect with your stakeholders. This is because your Neighborhood Council has an audience that is at once incredibly broad - in terms of [...]

By | 2018-01-02T15:46:25+00:00 May 17th, 2017|Blog, Outreach, Outreach Tip Of The Week, Tool Box|Comments Off on Outreach Tip: Creating A Local Physical Presence