SEO Basics Pt 4 – Making A Good First Impression on Google

When someone searches for your Neighborhood Council online, your meta description is the first thing they see. Meta descriptions are the short website summaries Google and other search engines display, so it’s important that yours clearly describes who your Council is and what you do. Here’s how to find yours, and how to write a [...]

Learn to Leverage City Data for Your Neighborhood Nov 15th at GeoHub

As part of the annual Innovate LA event, EmpowerLA, in partnership with the Mayor’s Office, invites you to learn how to use LA's Geohub to explore, download and visualize data about your community to leverage it for your neighborhood needs. Attendance is free, but please RSVP HERE. What you will learn :  How to pull CSV files, shapefiles to create community base maps [...]

By | November 3rd, 2017|Blog, How-To, Tech Talk, Tool Box|Comments Off on Learn to Leverage City Data for Your Neighborhood Nov 15th at GeoHub

Outreach Tip: SEO Basics for Neighborhood Councils Part 2

This is the second article in an ongoing Outreach Tip series on SEO and Neighborhood Councils. Successful search engine optimization is driven by keywords and phrases that are correctly chosen and applied. This week, we talk about how to choose the right keywords to help your stakeholders find you online. If you haven’t yet read [...]

By | October 25th, 2017|Blog, Emergency Preparedness, How-To, Outreach, Outreach Chairs, Outreach Tip Of The Week, Tech Talk, Tool Box|Comments Off on Outreach Tip: SEO Basics for Neighborhood Councils Part 2

Outreach Tip: SEO Basics for Neighborhood Councils (Part 1)

SEO, or search engine optimization, is the art of being findable online. While SEO is an entire industry and field of expertise, there are a few simple things you can do to make your Neighborhood Council easier to find by those who are looking online for your Council or for the kind of community services [...]

By | October 19th, 2017|Blog, How-To, Outreach, Outreach Tip Of The Week, Tech Talk, Tool Box|Comments Off on Outreach Tip: SEO Basics for Neighborhood Councils (Part 1)

Do A Door-To-Door Halloween Outreach Campaign For Your NC

Halloween is coming  - what better time for a door-to-door outreach campaign for your Neighborhood Council than a night when people are home waiting for their doorbell to ring? You’ll have fun, and seeing your board in costume will make meeting you fun and memorable for your stakeholders, too. You can split into teams to [...]

By | September 20th, 2017|Blog, Emergency Preparedness, How-To, Outreach, Outreach Tip Of The Week, Tool Box|Comments Off on Do A Door-To-Door Halloween Outreach Campaign For Your NC

Outreach Tip of the Week #4: Creating A Local Physical Presence

When done correctly, outreach techniques that create a local physical presence, such as posting printed promo material or having a team at a community event, are among the most effective ways to connect with your stakeholders. This is because your Neighborhood Council has an audience that is at once incredibly broad - in terms of [...]

By | May 17th, 2017|Blog, Outreach, Outreach Tip Of The Week, Tool Box|Comments Off on Outreach Tip of the Week #4: Creating A Local Physical Presence

Outreach Tip Of The Week #3: Turn Agenda Posting Into An Outreach Opportunity

You can turn your agenda posts into outreach opportunities that get more people to meetings, by following these simple tips. Every month, there are items on your board and committee agendas that your stakeholders would feel passionate about, if only they knew they were there. But the language and formatting that the law requires make [...]

By | May 9th, 2017|Blog, Outreach, Outreach Tip Of The Week, Tool Box|Comments Off on Outreach Tip Of The Week #3: Turn Agenda Posting Into An Outreach Opportunity

Outreach Tip Of The Week #2: Write A Short But Compelling “About Us” Statement For Your Council

If your Neighborhood Council doesn’t yet have an About Us statement, or if yours needs an update, here’s how to write something brief that makes a big impact. A boilerplate is a short, two to four sentence blurb that explains who you are, and what your credentials are. Boilerplates are probably the most useful sort [...]

By | May 2nd, 2017|Blog, Outreach, Outreach Tip Of The Week, Tool Box|Comments Off on Outreach Tip Of The Week #2: Write A Short But Compelling “About Us” Statement For Your Council

Outreach Tip Of The Week #1: Get A Custom Neighborhood Guide To Mail To All Your Stakeholders

  You can get free, customized artwork for a Neighborhood Guide direct mailer that introduces your council to your residential and business stakeholders. The guide explains who your Neighborhood Council is; what you do; and how to connect to City services. Direct mail campaigns are a powerful outreach tool, as they can potentially reach every [...]

By | April 25th, 2017|Blog, Outreach, Outreach Tip Of The Week, Tool Box|Comments Off on Outreach Tip Of The Week #1: Get A Custom Neighborhood Guide To Mail To All Your Stakeholders

How-To: Google Voice

Connect with your stakeholders by disconnecting from your land-lines and cell phones. All it takes is a virtual phone and an email account. Google Voice is a telephone solution that offers Neighborhood Councils many features, liberating councils from the need to maintain a land-line, a message machine, or a cell phone that must be carried [...]

By | July 13th, 2016|Blog, How-To, Outreach, Tech Talk, Tool Box|Comments Off on How-To: Google Voice