EDS: Download “Save the Drop” Phase II creative materials at http://savethedropla.com/media/savethedroplaphaseII.pdf

LOS ANGELES—Mayor Eric Garcetti today launched the second phase of the “Save the Drop” water conservation campaign, urging Angelenos to “Capture the Drop” should an expected El Niño deliver heavier-than usual-rainfall in the coming months. It is estimated that an El Niño winter will produce billions of gallons of stormwater run-off.

Mayor Garcetti made the announcement at a news conference for “Imagine a Day Without Water,” a national advocacy and education campaign sponsored by the Value of Water Coalition and the U.S. Water Alliance. L.A. served as the west coast hub for “Imagine a Day Without Water,” which spanned over three days and involved more than 150 organizations across the country emphasizing the value of water and showcasing new ways to conserve.“Los Angeles is leading the way on water conservation in this historic drought, and a big part of that is being prepared to take advantage of every possible opportunity to save water,” said Mayor Garcetti. “If we do get more rainfall than normal, the new phase of our Save the Drop campaign will help Angelenos better understand how we can work together to capture and conserve a precious resource that might otherwise wash out to sea.”

“I would like to thank LAUSD Board President Steve Zimmer for initiating this partnership, and the Mayor for his leadership on the Save the Drop campaign,” said Councilmember Mitch O’Farrell, who represents the Hollywood area in the 13th District. “I also want to commend the Bureau of Sanitation for working with the school district on a new curriculum that will teach the next generation of Angelenos about water conservation.”

In preparation for the possibility of an El Niño storm event, The Mayor’s Fund for Los Angeles (MFLA) once again partnered with creative marketing firm Omelet to develop and launch Phase II of Save the Drop, in order to continue meeting the Mayor’s water conservation goals. The new phase includes an expanded website, featuring a calculator for Angelenos to measure their water usage, additional tips, and rebate information. More information is available at www.SavetheDropLA.org and www.CadaGotitaCuentaLA.org.