Los Angeles Mayor Eric Garcetti on Thursday announced what he called an “unprecedented outreach campaign” in the city’s continuing effort to get residents to use less water amid California’s drought.
The campaign — titled “Save the Drop” — will coordinate existing outreach programs from across the city, according to a statement from Garcetti’s office.
To aid the campaign, the mayor’s office also unveiled a series of illustrations featuring a cartoon water droplet. One promotional poster featured the droplet with sad eyes bemoaning water waste.
“Water isn’t angry about your 20-minute shower. Just disappointed,” the poster said.
Garcetti kicked off the effort in front of a home in Van Nuys whose owner took advantage of the Department of Water and Power’s lawn replacement rebate to plant California-friendly landscaping. (Full Story at LA Times)
