MAYOR GARCETTI LAUNCHES CAMPAIGN TO PROTECT ANGELENOS LIVING IN RENT STABILIZED HOUSING
LOS ANGELES—Mayor Eric Garcetti joined the Los Angeles Housing and Community Investment Department (HCID) to launch a new outreach campaign that will help protect renters from displacement by arming them with information about their rights under the City’s Rent Stabilization Ordinance (RSO).
Currently, one out of every two L.A. families lives in an apartment subject to the RSO — a City policy designed to protect Angelenos from runaway rents and displacement from their neighborhoods. But a recent HCID survey found that only a third of those families understand how the RSO can help them.
Mayor Garcetti’s new campaign, “Home for Renters,” aims to close that information gap by reaching out into L.A.’s most vulnerable neighborhoods with advertisements, door-hangers, informational pamphlets, and online resources that make detailed information about the RSO accessible to both tenants and landlords.
“The Rent Stabilization Ordinance is the most powerful tool we have to keep families and neighborhoods together in a tight housing market,” said Mayor Garcetti. “As we work to build new affordable housing, we also must make sure that residents know about the protections we already have in place. That’s what ‘Home for Renters’ is about.”
The campaign was designed by Mayor Garcetti’s Innovation Team (i-team), a group of experts funded by Bloomberg Philanthropies, in partnership with the Mayor’s Fund for Los Angeles, to find new, innovative approaches to pressing concerns in L.A.’s communities. Home for Renters was designed in direct collaboration with HCID and L.A. renters and landlords. By creating a campaign based on community-specific feedback, the city aims to inspire a more engaging and productive discussion about the RSO.
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