EmpowerLA is creating Election Day Facebook event invites for each NC as your election approaches, to give you a one-stop-shop containing all your Election Day details that's easy to share with your stakeholders. We're also paying to advertise the event invites to Facebook users in your community, to help them learn about your Council and [...]
If you're a Neighborhood Council board member, your Council's Canva account is rolling out today! Canva is an online graphic design tool, and your account includes access to templates for popular Neighborhood Council outreach materials to increase awareness of your Council and promote your upcoming elections. Templates include light pole banners, lawn signs, bus shelter and [...]
If you're a Neighborhood Council Outreach Chair or Committee member - or if you're a boardmember interested in taking your Council's outreach and stakeholder engagement to the next level - please join us Monday evening, April 30th, for a Citywide Outreach gathering at City Hall (room TBD). Snacks, beverages, and parking are all provided. RSVP [...]
On February 21, EmpowerLA Director of Outreach Tom Soong and FUSE Fellow Aparna Mukherjee hosted an excellent and eye-opening workshop at LA City Hall with social media guru Sree Sreenivasan for staff from EmpowerLA and other City departments. Sree has served as Chief Digital Officer for the City of New York, the Metropolitan Museum, and [...]
Good photo titles can greatly improve your Neighborhood Council’s online presence and at the same time, make your outreach more ADA accessible. Learn how to create effective, attention-getting image titles, and where to apply them. This is Part 5 in a series on how SEO (search engine optimization) can increase your Council’s online presence and [...]
When someone searches for your Neighborhood Council online, your meta description is the first thing they see. Meta descriptions are the short website summaries Google and other search engines display, so it’s important that yours clearly describes who your Council is and what you do. Here’s how to find yours, and how to write a [...]
Courtesy and relevance are vital to creating content that search engines favor. This week’s SEO how-to focuses on using keywords effectively to ensure that your webpages, blogs, and social media posts are connecting with stakeholders looking for what your Neighborhood Council has to offer. If you haven’t read the first two articles in our series [...]
This is the second article in an ongoing Outreach Tip series on SEO and Neighborhood Councils. Successful search engine optimization is driven by keywords and phrases that are correctly chosen and applied. This week, we talk about how to choose the right keywords to help your stakeholders find you online. If you haven’t yet read [...]
SEO, or search engine optimization, is the art of being findable online. While SEO is an entire industry and field of expertise, there are a few simple things you can do to make your Neighborhood Council easier to find by those who are looking online for your Council or for the kind of community services [...]
Increase the effectiveness of your digital outreach by partnering with a web services provider from EmpowerLA’s list of approved vendors. Learn how to get expert help with your website, newsletters, and social media, and how to get the most out of working with a web services vendor. How to get the most out of [...]
